Froggo® How To Write Engaging Articles

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How To Write Engaging Articles

This is a live recording of a consultancy call.

Mark<br>Donnan
Instructor

Mark
Donnan

This is a live recording of a consultancy call, with the Marketing Manager of a car hire client.

In it, Mark describes the ideal article structure:

  1. Prompting The Reader
  2. The Opening
  3. Transition
  4. Body
  5. Close

He goes on to explain a variety of Article Types:

The Wake Up Call

The Catalyst

The Lifeline

The Handholder

The Strategy

The Horizon Expander and 

24 Other Article Ideas

 

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