Tangerine

"Stockholm Design Week Campaign 178% Increase In Time On Page"

marketing-strategy-workshop

The Challenge

Tangerine is one of the leading Design Agencies in London, and had unlocked powerfully innovative solutions, and designed products that significantly increased the quality of consumer experience. With a focus to provide exceptional functionality and experience – Tangerine invited us to complement their strengths and supplement their weaker areas as they approached a fundamental rethink of strategic marketing.  The challenge:

  • There was no brand differentiation online with many similarly named businesses – even competitors
  • As a referral based business, the perceived need for an online presence was reasonably new
  • The talented marketing department was constrained by limited online experience, and overwhelmed by information overload
tengerine-desktop

Our Approach

  • Translation of  Brand Strategy to the Digital Media
  • Creation of Digital Real Estate and an Integrated Marketing System
  • Create a Sales Funnel for generating business leads
  • Apply traffic and conversion strategies to the repositioned Brand

The Journey

1

Translation of the Brand evolution to a Digital Strategy

2

Conducted Market Research Analysis

3

Strategic Segmentation Workshop

4

Categorization and Case Study Creation

5

Usability Wireframe

6

Oversight of Website Design

7

Directed Video Production

8

Personalised QR Coded Landing Pages

Click, and drag to scroll left and right

online-marketing-results-tangerine

The Results

  • Over 900 page views a week BEFORE Site launched just from SEO Repair of existing site
  • Railway Interiors Campaign 22% Bounce Rate
  • Stockholm Design Week Campaign 178% increase in time on page
  • Xiamen Business Week Campaign 23 Active Leads generated in one Day

Just how good can your online marketing be?

Work out what is going wrong and why.

Which means you can laser target your spending decisions…

…in less than 5 minutes!

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