Robert B Allen

"Up-sell Event made $100,000 in sales"

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The Challenge

 

Robert Allen is Multiple Published New York Times Best Selling Author, and widely recognized in the USA in the Personal Development Industry. His iconic books “No Money Down” and “Multiple Streams Of Income” set the standard for books about wealth creation and are followed by millions of people in many different languages around the world. The Challenge was multiple;

  • Low Brand Awareness in the UK and Europe
  • Low Loyalty and Low Product Sales (non book)
  • No Local Marketing Infrastructure
  • No Local Seminar Events Infrastructure
  • No Relevant Online Presence
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Our Approach

  • Strategic Marketing brand realignment and repositioning
  • Strategic Brand Awareness Campaign to establish a local market presence
  • Digital Campaign Creation
  • Recruitment of Local Joint Venture Partners
  • Multi City Roadshow Event Tour

The Journey

1

Rebranded and Updated Courses

2

Created Workbooks and Content

3

Coached Client on Making Videos

4

Created Digital Promotional Campaigns

5

Organized The Roadshow Events

6

Handled the Main Event

7

Handled the Marketing for the Up-sell Event

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The Results

  • Raised Brand Awareness to drive new prospects
  • Facebook Advertising Campaign for awareness and familiarity
  • Create a consistent local brand identity and message
  • Email Marketing Campaign delivered double the previous open rate percentage
  • 3 Events resulted in over 120 ticket sales to the Main Event
  • Repositioned Content and created a new Program, Multiple Streams Of Millions
  • Up-sell Event made $100,000 in sales
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