Yoplait hired us to solve a strategic marketing challenge. They had a very strong presence in the UK Grocery Multiples, like Tesco, Asda and Sainsbury with the vast majority of their sales and volume (95%) coming from this one marketing channel.
They were the 3rd/4th sized player, and therefore a Challenger in this market, predominantly within the Kids niche. The challenge was to grow market share through improved distribution, sales and performance.
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